Blogging can be intimidating for someone who hasn’t done it in the past or grown up in the age where everyone has a personal blog.  It is, however, critical that business owners and marketers ‘blog for business.’  Putting pen to paper or more appropriately, putting fingers to your keyboard is the biggest challenge for most [...]

    Ever wonder if emerging tools like Twitter and Facebook are just glorified ways to distribute coupons or links to white papers?  If you want better results from emerging digital tools it’s time to change your expectations, and the way you practice web marketing.   Here’s how to start improving results, tomorrow, in three easy [...]

  You can indeed make money through affiliate marketing without a website. Methods that do not require a website are email marketing, paid search, and even offline marketing (print, radio, TV, etc). However, there’s something every paid search marketer must know prior to launching a PPC affiliate marketing campaign without a website.  On February 26, [...]

  Creating effective meta tags is an important part of your Internet marketing strategy.  The benefits are:  The search engines will index the page correctly and to the best advantage of the client based on the client’s keywords. As most users find what they are looking for through a search engine, it is vital to [...]

      Your morning routine might consist of checking email, updating yourFacebook status, and then checking all of your various social media accounts in an effort to keep up with all that is going on. In short, you have vibrant, busy life and you are beginning to have trouble keeping track of it all. [...]

As social media continues its pattern of rapid growth, marketers are discovering new and innovative ways to reach consumers, and in some cases, social media has replaced traditional marketing altogether.  Though new and exciting, the social media marketing frontier is still largely unsettled and self-governed.  Concerned about the potential for advertiser abuse, the Federal Trade [...]

Many website and marketing managers think that SEO is a very hard struggle that requires very specialized knowledge and software to get started with. That is a myth though – There are many common SEO problems that can be corrected with only a little knowledge and work, and no fancy software or tools required.  It [...]

  Twitter, which for so long was criticized for its lack of a revenue model, is now firing on all cylinders as it looks to develop multiple sources of revenue. From Promoted Tweets to Promoted Trends, the company is no longer shy about trying to make a buck, and so far, Twitter users don’t seem [...]

This article by Hollis originally appeared in ClickZ on September 8, 2009.   Several weeks ago, I wrote about “Integrating Twitter into Ad Campaigns.” Twitter marketing is a subject near to my heart, as I’m writing a book on the topic. Suffice it to say, I’m tuned into Twitter goings-on.  According to a recently LinkedIn [...]

Ask any social media expert, consultant or marketing firm about how to market through social media, and they’re likely to tell you to get ready to generate boatloads of content.  Blog content (posts and comments), video content, Twitter content (tweets, retweets, shared links), Facebook content (Wall posts, events, photos & more), LinkedIn content (updates, Group [...]