Learn to Write AdWords Ad Copy That Will Also Improve Your Sales
A lot of advertisers spend hours trying to write the best ads for their campaign. And once finished, you’ll probably be disappointed with the results, realising that most of your ads could be written a lot better if only you new how.
Wouldn’t it be amazing if it were possible to write ads in minutes? Couldn’t you make better use of the time you save running your business?
It doesn’t have to take hours to write a good ad. This is our simple formula for writing perfect AdWords ad copy every time, quicker than you ever thought possible.
For our formula to work, you have to think of your ad as four distinct parts, a heading, feature, benefit and the display URL.
Now let’s take a look at each part in more detail:
Heading
In every instance, your heading must contain the main keyword for the ad group that will trigger the ad. Initially, this will be the keyword that is used in searches most often. However, if a particular keyword phrase shows a higher click-through-rate or attracts more conversions then use that instead.
Next, use any remaining characters in your heading to include words that will make your heading stand out and attract even more attention.
Example Headline: Writing AdWords Ads
Feature
The first line of your ads description should build on your headline by describing a feature of the product you’re trying to sell.
Examples of features might be:
price – use only if product is price sensitive and you’re price is cheaper than your competition.
use facts like percentages, but they must be easy for Google to check.
famous names – endorsements from celebrities and well known personalities.
product specs – fastest, slowest, sharpest, thinnest etc.
third party endorsements – as recommended by…
add words like “new” and “free” when true and appropriate, but be careful not to get tripped up by any of Google’s rules.
Example Feature: 45% of readers report improved ads
Benefit
You would never write a sales page without a strong call-to-action, and you should never write AdWords ad copy with out one either. The 2nd line of your description is where you demonstrate a benefit of owning your product, together with an eye catching call-to-action.
You might include benefits in your ad like:
look at our big site.
submit your RFI online today.
see our list of satisfied clients.
Free UK Delivery.
order now, arrives tomorrow.
download our brochure.
free review, apply now.
free demo, apply now.
free quote, apply now.
free report, apply now.
don’t wait, start now.
call us 24/7.
Example Benefit: Read the “AdWords Adviser” today
Note: Make sure that you include your main keyword some where within your two description lines for maximum impact.
Display URL
Wouldn’t it be amazing if you could have four lines of text in your ad to get your message across and attract attention?
If you’re like most people, you’ll write your website domain name in the display URL field. However, this is wasting a golden opportunity to make your ad stand out more.
Your display URL doesn’t have to be the same as your landing page URL. It only needs to point to the same domain. You can make your ad stand out further by using the ad groups main keyword in the URL.
e.g. your-domain.com/keyword
Remember, you don’t need to include the “http” or “www” prefix’s in your display address which can give you more valuable characters to play with.
Example Display URL: “AdWords-Adviser. co.uk/adwords-ads”
Putting It All Together
Now let’s put everything together and take a look at the whole ad.
How To Do AdWords Ads
45% of readers report improved ads
Read the “AdWords Adviser” today
AdWords-Adviser.co.uk/adwords-ads
P.S. Follow this simple template and you’ll soon be quickly writing good AdWords ad copy that will easily out-perform all your existing ad copy.
By Anonymous
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Tags: Example Feature, Learn, RFI, URL