Building a Killer AdWords Campaign – Rise Above the Competition
These days it almost seems like AdWords is everywhere you visit on the internet. Fact is, it is almost everywhere!
Worldwide, there are more than 300 search engines but, only one, Google, dominates the field of search engines. Few people know that seventy percent of the globe’s searches take place on Google every day. How many are we talking about? Think 250 million searches every day and growing.
We have all seen those ubiquitous AdWords ads at the top and on the right side of Google searches but we bet you did not know that AdWords ads are now appearing on more than a million websites. Amazingly, between the Adword ads on its own properties (Google, Google Maps, G-Mail, and many more) and its partner sites (the million websites), 86% of all the world’s search results result in an AdWords ad being displayed.
Upon the advent and subsequent refinement of the Google AdWords program, the world of advertising was turned upside down. For the first time in history, virtually anyone on the planet today can market their product or service anywhere on earth.
With an intelligently run online advertising campaign and just a modest budget, almost anybody with a decent product or service can compete with the world’s biggest advertisers.
Successfully advertising on Google requires an understanding and implementation of often little observed but crucial steps. Wonderfully for you and me, probably 90% of online marketers either fail in their AdWords campaigns or do not attain the kind of success that they could have if they did things right.
Of course, you might ask what is so wonderful if 90% of all AdWords advertisers fail? In a word, opportunity for great Google Ad Words profits!
The key to AdWords profitability lies in proper keyword selection, paying less than your competitors while achieving a higher ad position, attaining the maximum conversion rate for profitability, and avoiding common mistakes.
While most online marketers nowadays understand that AdWords is a Google pay per click marketing program where advertisers pay each time a visitor clicks on an ad involving a particular keyword, hardly any know that upwards of 90% of all keywords bring in virtually no traffic. Hence, they waste their marketing budget on efforts destined to fail.
We recommend using highly relevant, long tail keywords with daily visitor traffic of at least 100, less than 30,000 competing pages, weak competition and great Commercial Intent. Fortunately, there are some great, free keyword research tools that will aid immensely in your quest for success.
Once you’ve identified highly relevant, high traffic keywords, they need to be woven into the fabric of your AdWords ads and landing pages.
Most Google pay per click advertisers mistakenly assume that simply by bidding the highest for a keyword and directing traffic to their homepage, they’re destined to success when, instead they may be dooming their efforts. Fortunately for you, if you simply take the time and spend the effort to understand an implement the12 components of a professional Google ad campaign, you’ll increase your chances for profitability.
The genius of pay per click (PPC) search engine advertising is its ability to produce highly targeted leads to a site’s landing pages for a reasonable amount of money. When the AdWords pay per click program is used to properly design a Google AdWords campaign, potential buyers find vendors through keywords that both are using.
Successful marketers make use of tools to discover the most profitable traffic-generating keywords, write highly relevant keyword rich ads and landing pages, and test, test, test.
Profitability goes to those who understand the AdWords pay per click program. For the rest… too bad, too sad.
By Anonymous
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adwords
Tags: Commercial Intent, Google Ad Words, Google Maps, success