AdWords Secrets – 6 Critical Tips You Must Know First
If you are looking for AdWords secrets to unlock making profit with PPC, then read every word of this article. This is like a PPC 101 Master Class, and it’s got some tips that most people are going to charge you for. I will show you the basics of AdWords and what you must do to get results. This article does assume you have some knowledge of AdWords and have setup your account already. Lets get stuck in.
AdWords Secret 1 – Keyword Selection
Assuming you have an affiliate product you want to promote, you now need to go and find the keywords which are not only going to get the most clicks but also the most conversions. The Google Keyword Tool is perfect for this. Start of by selecting keywords related to the product e.g affiliate product review etc. I would make sure you include keyword phrases which include the words ‘buy’ and ‘download’. I would include every related keyword phrase to your product regardless of traffic levels in the tool – they can often be inaccurate.
Once you have selected your keywords related to the product, you need to start going broader. The key to this is looking for keyword phrases which have higher search volumes yet relatively low competition. This will equate to cheaper clicks for terms which are going to drive traffic and potentially conversions. This is often referred to as the ‘long tail’ – keywords which are less popular but potentially more profitable.
AdWords Secret 2 – Super Tight AdWord Groups
Once you have selected all the keywords you want to promote in your AdWords campaigns, you need to set up your AdWords groups super tight. To do this you need to take your list and divide them up by theme. Think of it this way the end result you want is every keyword in your ad group to be super relevant to the ad text for that ad group. So take the example you are promoting an affiliate marketing ebook – your ad groups might be divided like this:
Ad Group 1: Product related keywords
Ad Group 2: Affiliate Marketing Related keywords
Ad Group 3: Make Money Online related keywords
This is a big part of what is known as the quality score equation, and crucial for you getting the lowest CPC and best ranking for your ad text.
AdWords Secret 3 – Compelling Ad Text With Dynamic Headline
Probably the biggest AdWords secret I can give you is to write a compelling ad text. At the end of the day you want someone to click on your ad – so you got to give them a great reason. A good idea is to include a bonus when someone purchases your affiliate product – and include that as an offering in the ad. Try and write the ad text as if you are talking to someone – use words like you and your – and of course something to grab there attention.
You also need a great headline for you ad text to this – but it should only serve as the default. You should include dynamic headers in your ad text – this is where the keyword the person searches for gets placed in the headline. Here is what you need to enter in the headline to achieve this: {KeyWord:Your Headline Here}. This will improve your chances of getting clicks as the searcher will see exactly what they searched for in the headline.
AdWords Secret 4 – Set Starting Bids High
A crucial failing of many internet marketers is to set their starting bids for their campaigns too low. This results in ads never getting the áir time’ they need to know if they are converting. Make sure you set your starting bids to around $1..
AdWords Secret 5 – Show Ads Evenly
Ultimately you want at least 2 different ads per ad group. What you want to do is split test them to see which ad performs better and gets the better click through rate and conversions.
AdWords Secret 6 – Use Conversion Tracking
Conversion tracking is really powerful in AdWords, and best of all its a free feature which integrates perfectly into your campaigns. There is a tutorial so its pretty straight forward to follow. You can create code which you can then ask the affiliate product to place on their check-out page. This means when anyone purchases the product via your AdWords campaign – you are going to know exactly which ad group, ad text and keyword resulted in the sale. This is ultimate power and the key to refining your campaigns over time. Any affiliate that refuses to place this code on their site is not worth promoting.
Conclusion
By now I reckon you will be chomping at the bit to set up your AdWords campaign – or perhaps refine an existing one. Remember that tracking and testing is key to success, and be prepared to spend money to make money. With these AdWords secrets under your belt I have no doubt you are going to succeed.
Michael Mathieson – I am an Australian internet marketer with over 3 years experience in affiliate marketing, article marketing, adsense, seo, web design, ppc and more. I want …