AdWords Campaign Experiments: Introduction
To improve your AdWords experience, we’re testing a new tool that helps you optimize your account. AdWords Campaign Experiments, or ACE, does this by letting you accurately test and measure changes to your keywords and bids, ad groups and placements. This video describes what ACE is, the benefits of using it, different use cases and walks through an example. For more information and links to the six how-to videos, please visit the Help Center at adwords.google.com